HOW TO MASTER AR: Creating A World-Class Customer Experience
Thursday, May 25th 12pm ET, 9am PT
Whether you are looking to improve cash flow, reduce late payments, or grow the lifetime value of your accounts, customer experience is the foundation you need to build on. It’s particularly important in AR, where your team engages in some of the most sensitive customer interactions.
In the first webinar of our How to Master AR series, industry expert Sarah-Jayne Martin will share best practices to optimize customer experience. Using the insights garnered in her 20+ years of experience, she will talk about the steps that build brand loyalty, improve customer satisfaction, and improve AR performance.
The webinar will explore:
- Why it’s critical to coach your AR team to be an extension of the customer service function
- How an improved customer communication strategy increases customer satisfaction and cash flow
- The importance of providing your customers with self-service capabilities, empowering them to manage their accounts, while freeing your team to focus on higher-value tasks
- The importance of providing your customers with self-service capabilities, empowering them to manage their accounts, while freeing your team to focus on higher-value tasks
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ABOUT THE SPEAKER
Speaker: Sarah-Jayne Martin
Quadient Accounts Receivable by YayPay, Director of Financial Automation
Sarah-Jayne Martin is a Finance Professional specializing in the areas of Credit Management, Payment Processing, Collections, and Accounts Receivable. Possessing over 20 years’ experience in the field managing large global teams, Sarah-Jayne has a strong focus on increasing efficiency within the Order to Cash cycle and improving the customer experience. Hailed as an industry expert, Sarah-Jayne makes regular appearances in the finance space, often featuring on thought-leading panels and in industry discussions.
